Messy Input → Creative Brief
Turn conflicting comments and scattered requirements into a clear creative brief with unresolved tensions exposed.
This week's problem
Creative briefs fail when they pretend conflicting inputs are aligned. The audience is broad, the single-minded message has three messages, and every stakeholder has added a mandatory. A polished brief does not fix unresolved strategy.
3 Useful AI Links
Workflow To Steal
- Stakeholder notes + existing strategy
- Cluster inputs into agreed, conflicting, and missing
- Resolve the audience and single-minded objective
- Draft the brief
- Review unresolved tensions before creative development